Roeland Park council gets first look at branding, logo concepts from professional firm

A preliminary batch of designs and logos presented Monday as part of Roeland Park’s rebranding efforts received a warm reception from councilmembers.

Roeland Park earmarked $24,000 for the city’s rebranding efforts within the 2018 budget and contracted Vireo, a Kansas City-based planning and design firm, to lead the efforts.

Lindsay French, graphic designer with Vireo, presented 21 different sketches to councilmembers. The sketches were designed to reflect characteristics councilmembers provided during a previous meeting as being indicative of Roeland Park’s essence. Among these concepts were community, diversity, safety, walkability, and a place to put down roots and raise a family.

(Read more: Shawnee Mission Post)