The Roeland City Council this week had a chance to review three concepts for a new city brand produced by university students and their professors. Roeland Park awarded the largely pro-bono branding work to Benedictine College in May 2016. Clay Johnston, Benedictine assistant professor and program chair head for marketing, said the designs were based on research from two resident focus groups, citizen surveys and non-resident interviews. The research found there was a high degree of satisfaction with the city stemming from location/proximity, quietness, progressive social values, nature, and lack of a defined identity.
The three design concepts incorporated trees, homes modeled after Roeland Park real estate, and the Kansas City skyline.
(Read more: Prairie Village Post)