Roeland Park wants to change its image with new branding strategy; part of strategic planning group goals

The Best Little Town in Town. Gateway to Johnson County. City of Trees. Those are a few of the branding slogans Roeland Park has used over recent years.

“We need a new image,” Tom Madigan told a community forum this week. Madigan chaired the 2015 citizens strategic planning committee that came up with one of its goals as branding the city. It is the only goal on which there has not been movement so far, Madigan said.

“Roeland Park needs to be unique,” Madigan said. “Almost every city is a tree city.” The committee found that people do not want the tree on the logo, he said.

(Read more: Prairie Village Post)

Leave a Comment